The owners of Valley Flowers, Inc., John and Walter Van Wingerden, grew up in the family business which their father founded in 1977. They have expanded it from 12 covered acres to 20 acres of climate-controlled greenhouses and 40 acres of outside production. The growing and shipping facilities are located in Santa Barbara County, 90 miles north of Los Angeles. Temperatures moderated by ocean breezes and cool nights create a climate ideally suited for year 'round production of excellent quality flowers. The close proximity to LAX gives customers a variety of transportation choices. Throughout the day major trucking companies pick up orders from our dock and deliver them to numerous truck and air cargo terminals. Valley Flowers sells approximately three million bunches of fresh flowers and foliage per year. We employ 100 full-time employees spread throughout our four growing locations. For the last 15 years Greenhouse Grower Magazine has ranked Valley Flowers, Inc. one of the top one hundred fresh flower producers in the nation.
The responsibility of overseeing and operating the business is equally divided between John and Walter. John takes care of the planting, growing, and harvesting of the flowers. Sales, shipping, and marketing are Walter's concerns. They are both constantly seeking new ways to streamline and automate the business. They attend flower conventions and trade missions in order to solidify their current position and expand into new markets. John and Walter have traveled to Israel, Holland and throughout American in search of new and exciting flower varieties. A portion of the growing facility is set aside for experimentation, enabling Valley Flowers to remain a leader in the introduction of new cut flowers to the marketplace. Constant investment in new technology, the development of great new products, and providing the highest possible levels of customer service are key factors in our continued success and growth. Valley Flowers belongs to trade organizations such as NORCAL, SAF, WF&FSA, and SBFG. The brothers are also members of the California Cut Flower Commission. Walter holds the position of President of the Santa Barbara Cut Flower Grower's Association.
About Valley Flowers, Inc.
Guenthart serves on the Board of Directors for the California Association of
Flower Growers and Shippers and also on the transportation committee.
Valley Flowers was originally known for our wide selection of Spray Chrysanthemums and filler-type Asters. Today, we consistently have over nine different flowering crops available. Carefully planned planting schedules and rigorous quality control measures ensure that flowers are in ample supply to meet our customer's needs 52 weeks a year. Product quality is assured through environmentally controlled greenhouses and a fertilizer program specifically designed for each stage of plant growth. All flowers are cut at just the right maturity stage, partially deleafed and hydrated with preservatives according to sensitivity. Since each type of flower has different requirements, we have tailored our post-harvest care program using an array of treatments depending on the variety. The flowers are then cooled overnight and ready for shipping the next morning.
Our four-member Sales Staff is well equipped to answer any and all questions relating to the flowers grown. The latest computer technology is used to provide up-to-date inventory on over 100 varieties. Each order is inspected and packed properly to ensure damage-free delivery. Valley Flowers Inc. ships custom packed boxes to wholesalers of every size throughout North America, by truck, airline or FedEx at a special discounted rate. Valley Flowers is committed to consistently producing high quality flowers as a week-in, week-out supplier and therefore we only sell what we grow ourselves.
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our web site. Our shipping facility is staffed Monday through Friday from
6:00 am to 4:00 pm and from 6:30 am to 12:00 pm on Saturdays, Pacific Time.
For more information, please call us at (800)
549 - 5500.
John and Walter Van Wingerden